- craft website or app strategies
- host stakeholder interviews
- execute usability tests
- design and moderate usability studies
- design wireframes
- conceptualize user flows and journeys
- rethink information architecture
- run multivariate testing
- map content migrations
- write project briefs
- plan media placements
- create basic websites
- monitor and assess analytics
Why hello there.
Keren is a freelance Digital Strategist and User Experience Researcher based in Philadelphia, PA, but remotely available everywhere. Yay technology!
She aims to help clients make meaningful connections to users and audiences, and brings keen thinking across business planning, research and analysis, search optimization, and user needs.
She lead strategy on Brooklyn United’s successful launch of the Feirstein Graduate School of Cinema whose website received a Judge's Choice Webby Award. Her previous work includes delivering strategic insight across content strategy, app development, and user experience, for clients including GiveDirectly, Netflix, Knox College, Taglit-Birthright Israel, The Moth, Columbia University, The Global Alliance for Rabies Control, AT&T, and The Museum of Arts and Design.
She is the recipient of a W3 Silver Award, a Webby Award in the 'School & University' website category, and a Massachusetts Innovation & Technology Exchange (MITX) winner for the 'Nonprofit & Government' sector in web and mobile innovation. Her work in Real Estate has also received a W3 Gold Award. She is also a OMMA Finalist for the 'Charity/Non-Profit Organization' website category.