GiveDirectly is a non-profit that allows donors to give money directly to the extreme poor in Uganda and Kenya. It is the first charity dedicated exclusively to cash transfers. We collaborated to create a website representative of their no-frills minimalism and commitment to radical transparency. By making datasets accessible and presenting real-time, dynamic results we pulled back the veil and encouraged anyone to dive into the details. No frills, no fluff – just facts and numbers showing how they move 91 cents of every donated dollar directly into the hands of the extreme poor.
The entire site re-design invites visitors to get informed, understand impact, and ultimately join in reshaping effective, international giving.